A Strategic Approach to User Journeys
Uncover Opportunities and Boost Conversions through Thoughtful User Journey Design
Now, when we find ourselves going through complex global times, massive layoffs, and ultra-competitive markets, it becomes more important to understand our users and establish communities that generate a solid base of leads to enhance our product. Here is some insight from Salesforce about what is expected to happen in 2024 related to consumer spending habits: Consumers are thinking more critically about where they will spend their money in 2023, with 81% saying they will reassess their budget over the next 12 months.
One indispensable tool in the product design discipline is the user journey, a powerful asset that, when crafted strategically, allows us to delve into users’ profound issues and offer tailored solutions. A recent study found that 65% of customers say they will stay loyal if the company offers a more tailored experience.
How to Strategically Harness the User Journey:
Leave No Aspect Unexplored:
Only mapping of the primary user experience falls short; take a holistic view of the product experience. Consider the entire user journey, from landing page entry to registration. Understand…
